The Art of Woo (Sermon for 5/4/08)
Acts 1:1-14
This Sunday is "Ascension Sunday" on the church calendar, the Sunday before Pentecost that commemorates Jesus' "ascension" into heaven. When I was in Jerusalem last January we went to the Church of the Ascension on the top of the Mount of Olives (which is now a Muslim site). Inside the stone dome there is a rock which is supposed to be "the" rock that Jesus stood on when he floated up to heaven in the clouds…or at least that's how the story goes.
In reality, Luke's vision of the ascension of Jesus isn't so much about Jesus disappearing into the heavens as much as it is about ordering a new reality for the disciples. Most people reading this passage have concluded that Jesus went up in some kind of heavenly elevator and would return again one day to take the rest of us up in the clouds in the same way. It's here, however, that we have to read the context to understand what the ascension means.
Throughout the Bible, the distance between heaven and earth is not about up or down or how far away. Biblically speaking, heaven and earth are the two halves of God's created world, two interlocking dimensions. The ultimate goal, according to the preaching of Jesus, was that these two interlocking dimensions, close to each other but veiled, would become one which is what we pray for in the Lord's Prayer. The resurrected body of Jesus, according to Luke and the other Gospel writers, was the first (and so far only) object which is at home in both spheres, looking forward to the day when everything will be renewed and joined together.
To say, then, that Jesus was "lifted up" does not mean that he went somewhere out beyond Mars, but that he was being exalted and was going into God's space, God's dimension. The "cloud" is an important clue here--for in the Scriptures the appearance of a cloud is most often equated with the presence of God (Moses and the Israelites followed a pillar cloud by day, Isaiah saw God within the "smoke" and cloud of the Temple). To say that Jesus "ascended" is a way of saying that Jesus has gone into God's presence in the body until the day when all of us will be resurrected and live in the fully revealed presence of God.
If we get a little deeper into the historical context as well we see this even more clearly. Luke's readers would know that when a Roman emperor died, it was tradition for someone witnessing the death to say that they had seen his soul leaving his body and going up to heaven. I've not been there, but I read that in Rome if you stand under the Arch of Titus and look up you can see a carving of the soul of the emperor Titus (who died in the 80s AD) ascending to heaven. The message was clear to everyone at the time: the emperor was becoming a god, and his heir would thus be known as the "son of god," which is a very good title if you want to seize power and run the world. In Luke's account, however, there's a very clear sense that the emperor is being upstaged. Jesus did not ascend into the heavens, leaving his body behind somewhere and passing on his divinity to an heir. Rather, his whole, renewed, resurrected, bodily self was ascending, meaning that he was and still is the true ruler of the world, indeed the whole created order. Separation and succession weren't part of the story. It's a powerful distinction that we have to understand if we want to know what Luke's first readers understood.
Why is it important to understand it this way? Well, it has to do with the mission for the disciples in the earthly dimension. Jesus wasn't telling them to prepare to follow him into a faraway heaven, nor to prepare others to do that. A lot of Christian theology has focused on this incorrectly. The good news of Jesus is not simply that if one believes or prays the right prayer you will go to heaven when you die. It's a much larger vision than that, a vision about working to join the two halves together. The good news of Jesus is contained in his teaching about the Kingdom of God, the completion of everything, the restoration of God's goodness and peace and light for the whole sphere of creation. The risen Jesus had shown that it was more than possible by defeating death and revealing the life of resurrection. Now it was the disciples' turn to carry on the work of making the Kingdom a reality, doing what Jesus had done in the power of the Holy Spirit. The Christian gospel was never about escaping the world, but about redeeming it with the blessing and example of the one true King.
With that theological review in the back of our minds, let's look at the action here. Jesus pulls his disciples, the new and reconstituted Israel, together for final instructions. They are wanting to know the whens, whys, and wherefores of his return. In that sense they're very much like the Left Behinders who look at every political situation and see a clue to Jesus' return. "When are you going to restore the kingdom of Israel?" ask the disciples.
Jesus gives them a direct answer--essentially, don't worry about that. It's amazing to me that despite Jesus' instruction thousands of Christians continue to do just that, painting others as enemies and basing their theology on a kind of bunker mentality, sequestering themselves from the rest of the world while waiting for Jesus. I've had many conversations with people caught up in this kind of speculation to the point that they were so heaven focused that they could do no earthly good. It's that earthly good, however, that Jesus tells his disciples to focus on.
"You will be my witnesses," says Jesus, "in Jerusalem (the city), Judea (the surrounding country), Samaria (the neighboring country that the people of Israel hated) and to the ends of the earth (which, at that time, meant the whole Roman Empire). The word "witness" here is a strong one--it's "martyreo," the root of the word "martyr." They were to be fully invested in living and proclaiming the resurrected Jesus that they would share in both his glory and his suffering. Their response to the ascension was not to simply continue looking up at the sky, but to go to work. It's one of my favorite scenes in the Bible when the disciples are still standing there slack-jawed at Jesus' ascension when the angel comes and says, "Men of Galilee, why are you standing here staring into heaven?" It's time to do some earthly good by bringing the life of heaven you've seen in Jesus into the world. They were to do it by bringing the good news.
That's essentially what "evangelism" means--bringing the "euangellion--good news." Interesting that churches don't like to use this word anymore. When I first came on board here we tried to establish an evangelism team but nobody really wanted to lead it or be on it. It was suggested to me that we should call it "outreach" or "hospitality"--anything but the E word.
Admittedly there's some wisdom in that. Evangelism conjures up images of aggressive hard sell tactics. I was raised on that kind of evangelism. A couple of weeks ago there was a special on 48 Hours called "The Lord's Boot Camp," which was about a missionary training center in Florida that trains teens to do evangelism around the world. I am an alumnus of that particular organization. When I was in high school, I went to Scotland on an evangelistic team. We spent two weeks in the Florida swamps training, learning to present the Gospel as one might try to sell a car but with graver consequences if you as the buyer walked away from the sale. We were trained to start with the question, "If you died tonight, do you know where you'd spend eternity?" (a Platonistic question if there ever was one). This was a question you were supposed to ask almost immediately--no how do you do, no idle chit chat. Teen Missions approach, like so many evangelical Christians, appeals to the logical thought process that goes something like this: If I die tonight, I don’t want to go to hell. The way to avoid hell is to put my faith in Jesus Christ, the one who died and rose for my salvation. Therefore, I will trust Jesus and go to heaven.
Does it work? Well, God uses a lot of different channels for grace, so we can't rule it out completely. But the Gospel is not about an insurance policy, and Jesus is not a commodity to be sold for our benefit. Evangelism like that is about body counts. We used to have to come back every day after traipsing around the parks of Glasgow and report how many conversations we had and how many converts we had nailed down. I was very interested in reading books about Vietnam at the time and I remember thinking there was a real parallel idea of success--it's all about winning through attrition. I watched this special on CBS and was reminded of this when one of the teenage girls walked a tired and weeping senior citizen in a wheelchair through the sinner's prayer and then immediately said to the elderly lady, "Congratulations, you're going to heaven. I need to go get a form."
This was not the kind of "witnessing" I think Jesus had in mind. If we take his Kingdom message seriously, then evangelism is really about enlisting people in a world-changing movement of grace, announcing the salvation of the whole world through the liberating, resurrecting power of Jesus. Presenting that message is not about coercion, but about an invitation. In fact, we might say that it's all about the "woo."
G. Richard Shell and Mario Moussa, who both teach at the Wharton School of Business at the University of Pennsylvania, have written a book called The Art of Woo. But what is woo? Woo is relationship art — the ability to win people over without coercion, using emotionally intelligent persuasion. When we think of "woo" we think of romance, but it goes beyond that. Think courtship, invitation, solicitation. Woo applies not only to someone we want to know better, but to any relationship. Charles Lindbergh needed woo in order to attract backers for his trans-Atlantic flight. Nelson Mandela used it to lead a peaceful revolution in South Africa. Business leaders practice woo every day. Bono used it to convince conservative Senator Jesse Helms to back debt relief for Africa. The singer didn't approach the senator with facts and figures, but talked instead about Jesus' deep concern for the poor. This touched the deeply religious senator.
Motivational books urge you to “sell yourself” to your bosses and colleagues. But The Art of Woo advises you to present your ideas with self-awareness, matching a personal style to your own particular strengths and weaknesses. Evangelism isn't about selling Jesus, but about wooing, winning, and welcoming others on to the journey that is moving toward the redemption of the whole world.
So, how do you woo? How are we to share our faith in Christ and do real and biblically sound evangelism that really makes a difference in the lives of people? This is a huge challenge, but fortunately there’s help! Notice the promise of Jesus: “You will receive power when the Holy Spirit comes upon you,” The word “power” here is the Greek word dynamis, the root of the English word “dynamite.” This is a robust and earth-shaking force, one that can topple earthly kingdoms and clear a path for God’s kingdom. This power is to be exercised in Jerusalem, in Judea and Samaria, and even to the ends of the earth. Filled with this Holy-Spirit-energy, the apostles are to evangelize, take the good news — the evangelion — of Jesus Christ to every corner of the world.
Holy Spirit power--that's something we need if we're going to woo. Jesus was telling his disciples that they would be going into some far-flung and possibly dangerous places. They'd need their "woo" on in a big way. But if you look at a lot of preaching throughout the rest of the Book of Acts, you see that their wooing was most often couched in personal stories. Peter tells the crowd at Pentecost what he had seen on Easter Sunday, Paul tells the story of his encounter with Jesus on the Damascus Road. It's the stories that were compelling to those in the ancient world, and it is stories that are key to the art of woo.
Think about it, guys if you're trying to get a girl to like you do you begin by giving her all your vital statistics, laying out a rational four-step plan telling her how being with you will alter her life? Do you do relationships by a formula? No! You tell your story and you listen to hers. That's woo--bringing two people together around a common story.
That's what evangelism really is…telling your story of how following Jesus has changed your life. When we’re trying to woo someone for Jesus, it’s essential that we speak from experience.
• We talk about the ways in which Christ’s teachings have guided and challenged us in our work and family life.
• We speak of the times and places we have sensed the presence of the risen Jesus.
• We express thanks for Christ’s gift of forgiveness, which has lifted the burden of our guilt and helped us to move forward.
• We share an experience of uplift and inspiration from a worship service or small group gathering.
• We tell of a time we saw the face of Christ in an unlikely person.
The key is to be an eyewitness, right along with the apostles of Jerusalem — to speak from our own personal experience.
I started doing my reading for my doctoral program this week and the first book I read was the spiritual autobiography of Thomas Merton, the Trappist monk who became prominent as a teacher of spiritual wisdom and faith. Reading the book and looking at Merton's childhood and young adulthood, you'd never guess that he would have ever become a Christian, much less a monk. It's the compelling story of his slow, long-term encounters with God, however, that are a compelling witness. When we tell our stories of faith, we're engaging in the art of woo.
The question is, though, do we have a story to tell? Have we had a passionate encounter with Christ that we want to share? The United Methodist General Conference has been meeting in Dallas this past week and one of the topics on the agenda is the declining membership of the denomination. There's always much hand-wringing over this and most of the time the solution is to try and throw money at another program or idea that will change things. To me it's all so much smoke. The problem is quite simple--Christians are afraid to tell their stories or, perhaps more precisely, they've not nurtured a life-changing relationship with Christ to the point that they even have a story to tell. John Wesley once wrote that his biggest fear for the people called Methodist was that they would have the form of faith without the spirit and power of it. We've got a lot of churches, but not a lot of dynamis. That has to change.
That change begins with us. Notice that after the disciples received this instruction from Jesus and went back into the city they didn't immediately start planning programs or hiring consultants, nor did they pick a couple of people to do all the work while the rest sat back and waited. It says "they all joined together constantly in prayer." It was during one of those times of prayer, we learn in Acts 2, that the Holy Spirit came upon them with dynamic power and they began to witness boldly.
Truth is, we can't woo others until we've been wooed ourselves by God--and that only happens when we devote ourselves to prayer. A few weeks ago I talked about a vision for our church that involves us getting back to basics, and one of the most basic basics for Christians is prayer, asking God for a movement of the Spirit and allowing ourselves to be equipped as dynamic witnesses for our community, our region, and the whole world.
So, I'd like to extend an invitation to you to learn about prayer and to be in prayer. Prayer is something we all need to be taught, so I'll be inviting you to come and learn with me. I'll be scheduling several prayer workshops throughout the summer--different kinds of prayer, different experiences. We'll be announcing those opportunities shortly. One that's coming up is the Sacred Writing Workshop in June which is an opportunity to learn how to pray by reading and writing psalms. We're also scheduling a week to have a prayer labyrinth here at the church, which is a form of walking prayer. I want to make prayer our focus for the summer, so watch for these opportunities.
Secondly, I'd like to invite you to come and join in prayer together on a regular basis. I, for one, would love to have some folks pray with me in my office before each worship service. Would you be willing to do that? I'd also be excited to have someone organize a regular weekly prayer group that can meet here or anywhere. Maybe God is calling you to do that this morning.
When Jesus ascended, he didn't leave us alone. We have access to the dynamic power of the Spirit if we'll only ask for it. We can be powerful witnesses if we'll only deepen our own encounter with God. My sincere belief is that if we follow the model of the early disciples, we'll not only be experts at the art of woo--we'll be a church that "wows" people into God's Kingdom.
Sources:
Homiletics, May-June 2008
Wright, Tom, Acts for Everyone, Vol. I, Westminster-John Knox Press, 2007.






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